Friday 7 December 2012

Research Into Target Audience

Thrillers
 
Thriller  is a genre that revolves around anticipation and suspense. The aim for thrillers is to keep the audience alert and on the edge of their seats at all time. The protagonist in these films mainly played by a woman is set a problem - an escape, a mission, or a mystery. No matter what sub-genre a thriller film falls into, it will emphasize the danger that the protagonist faces. The tension with the main problem is built on throughout the film and leads to a highly stressful climax.


-          thrillers also have element of action and horror, which possibly widen the target audience to people who enjoy action and suspense.
-          The target audience for many psychological and crime thrillers are 18+. To be more accurate 18 to 34 years old.
-          The main reason for this is because they nearly always contain a lot of violence and show issues that can be considered very disturbing for many younger viewers.
-          Many thrillers have a certification of 18+ this is because typically the scenes that would be included in a thriller movie would be quite upsetting and disturbing. This lowers the target, as the movie is therefore not suitable for younger viewing and not family friendly and non-violent. However, there is a tendency now for lower age ratings and a lot of films in our genre are given a 15 or even 12 if there is no explixit violence.



-          However we think 15+ would be the most appropriate age group as every film contains aspects of violence, death and other issues. Also because the content that we will show will not be over explicit. Making our target audience 15 to 34.


While researching what age group tends to watch thrillers. I found this survey that was conducted to see what age group was more likely to watch a thriller. As you can see from the chart the outcome shows that it was people between 15 and 25.

I completely agree with this graph. As from personal experience I know that I am more likely to enjoy watching a horror or crime thriller then my parents are. As I like watching films that cause suspense and as I am 17 I know that I will fall into the bracket of the age group of 15 to 25.

Looking at the research the not many people over the age of 35 are interested in thrillers therefore we would no class them as being are target audience.

Types of thrillers and target audiences:


Mystery Thrillers: Mystery thrillers create a target audience, which would probably be more sophisticated and mature. As the theme of a thriller is mainly to challenge a person mind. As throughout a typical thriller film the audience is made to try and work out the mystery or the problem before the character. Therefore the genre of a mystery thriller particularly aims at an audience who want to be psychologically and mentally challenged while at the same time being entertained. Example of a mystery thriller: ‘Phone Booth’.



-          Psychological and mystery thrillers require a person to concentrate so that they can understand but also so they can enjoy the film to a much better standard, as they have to concentrate to be able to follow the story line as most thriller movie consist of making the audience confused. Therefore the target audience would aim to be people who were very intellectual. Example of a psychological thriller: “The Butterfly Effect’.



-          Crime thrillers: Crime thrillers mainly consist of a combination of both crime films and thrillers, which explore successful or failed crimes. They usually focus more on action over psychological aspects. Themes are mainly robberies, heists, and murders. Because crime thrillers tend to be similar to action thrillers they attract a similar audience - more of a younger male audience. Examples of crime thrillers include Se7en. Police drama about two cops, one new and one about to retire, after a serial killer using the seven deadly sins.



-          One film that fits particularly well with our groups is ‘The Last
House on the Left’. This is a film about two teenage girls who are abducted raped and abused but also killed. This is aimed at audiences who want to feel scared and shocked.






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